This Global Tiger Day, we’re teaming up with Viber, one of the most popular instant messaging apps in the world, to raise awareness for wildlife conservation, and support fundraising activities for tiger conservation.
The “Legcat & Wild Friends” Viber stickers feature the popular Viber character Legcat with endangered species in their natural habitat. Users can now share their love of tigers and other wild animals by sending ‘stickers’ in their everyday conversations.
Here are three ways your stickers on Viber support tiger conservation!
1. These stickers will support crucial conservation work
Buy the pack for US$1.99 and a minimum of US$1.00 will go towards WWF’s tiger conservation work, until the end of December 2021.
WWF works to support tiger conservation where it’s most needed. Find out more.
2. Bringing people closer to wildlife
The stickers are inspired by the behaviour of wild tigers and other endangered Asian species, such as snow leopards and pangolins, but are also expressive and easy to use in daily conversations.
People will also be able to learn more about tigers and other conservation work and species from the WWF Community on Viber, which will give users regular updates with interesting information about these beautiful animals.
And users can also use an exciting new tiger AR filter in Viber!
3. Share your love for tigers in a way that protects them
These stickers allow users to show their love for tigers without resorting to tiger selfies.
Some captive facilities are often tiger breeding centres for commercial purposes, which often include entertainment attractions. They are often involved in the illegal wildlife trade given their incredibly high operation costs.
These are very different from legitimate zoos and captive breeding facilities established with a clear conservation purpose.
Viber is operated by Rakuten, which is also part of the coalition to end online wildlife trafficking.